A branding and packaging project brought to fruition from start to finish for the Victoria’s Secret core fragrance portfolio. It launched in October 2014 with a lacquer box gift-set and significant experiential marketing collateral (not featured here.) In a custom studded glass bottle, with a silk ribbon atomizer, the fragrance embraces the sexiness of the lingerie world in that of beauty. The collection features 1.7oz, and 3.4oz fragrances, body lotion, mist, a rollerball, a three-wick candle and the lacquer gift-set with an eye-mask and linen spray. – Nominated for a Consumer’s Choice FiFi Award 2015.
creative direction, sandra monteparo
art direction and design, natalia del rivero
photography, erica mccartney