TypeA Deodorant:

Typography and Packaging

TypeA is an aluminum-free, no-sacrifice deodorant. Carefully crafted with safe, natural ingredients, it is also a cruelty-free product.  This deodorant is for everyone and as such the packaging was designed to follow suit. With an aesthetically modern and clean approach, we finessed the brand typography and use of infographics; established new hierarchies and systems; expanded the product colour library and developed icons for new skus; while staying true to the original brand language to improve legibility and overall brand footprint on the shelf.


creative direction and design, natalia del rivero

photography, courtesy of typeA deodorant