The Laundress Baby Line:
Rebranding & Packaging
Updated the current Laundress branding and typography standards for the baby line and its packaging. The line launched with 3 skus: laundry detergent, fabric conditioner and fabric fresh spray. The illustrations are part of the brand’s core branding and product also featured on the tumble dryer towels.
Credits
creative direction and design, natalia del rivero
photography, erica mccartney