A campaign was conceptualized based on the essence of the fashion brand and the seasonal cosmetic collection developed for MAC. The core brand equities are captured in one of Tanya Taylor’s in-house floral prints and the use of a colour palette integral to the brand’s aesthetic and philosophy. She is feminine yet playful and wears a pop lip! She is Tanya Taylor for the MAC cometics customer.
Entered for a CFDA and MAC Cosmetics competition for Summer 2017. Tanya Taylor was not the final winner of the competition.
creative direction, tanya taylor
art direction and design, natalia del rivero