Rejuvapiel by Cedra Pharmacy:

Collection Branding and Packaging

The Rejuvapiel Collection features 3 products: a face cream, a body cream and a cream for mothers (pre and post natal.) It is owned and was developed by Cedra Pharmacy here in New York, with the goal to hydrate skin, reduce scarring and erase stretch marks. We developed simple and clean branding and packaging, with emphasis on structure, while appealing to urban aesthetic trends and retaining the credibility of the product. (Not featured here: a body oil for scarring which is still in production.)



creative direction and design, natalia del rivero

photography, erica mccartney