We created custom brand packaging for the New York based bedding expert company. The design is modern with a classic twist and an elevated sophistication that matches their bedding. The brand believes the package your product comes in should be as luxurious and beautiful as the sheets you sleep in. The brand blue is highlighted in the core brand packaging while the seasonal Holiday packaging evokes a classic winter white aesthetic. The cherry on top? A custom woven silver ribbon!
creative direction and design, natalia del rivero
photography, erica mccartney