Beautycounter for Target:

Branding & Packaging for a Limited Edition Collection

Based on the brand’s core portfolio branding and package design, a Target exclusive collection of safer makeup and skin care, was designed and branded for .com and stores nationwide. The curated collection was sold exclusively at stores and online, providing a new demographic access to safer yet still high-performing skin products. Safer skin care and makeup at an affordable price, proved Beautycounter’s mission to be true and successful. The branding «for Target» as well the cosmetic pouch and product sets were designed for this collaboration only.



creative direction, don florence and natalia del rivero

design, natalia del rivero

photography, mark laita / target team