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Branding and packaging design for Beautycounter’s new skincare collection featuring new bio-mimic technology. «Skin has a lamellar structure, meaning it’s made up of many fine layers. With breakthrough Bio-Mimic technology, Countermatch formulations feature that same structure. Because of this «match,» the formulas are more readily absorbed and able to function dynamically with skin—instead of on skin.» – Beautycounter.com
creative direction, don florence and natalia del rivero
design, natalia del rivero
photography, courtesy of beautycounter