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Beautycounter Cosmetics:

Branding & Packaging

The cosmetics collection was rebranded and repackaged at the same time as the overall Beautycounter portfolio in order to provide a cohesive launch. Additional products were added to the original collection and new navy componentry in matte paper and a satin/soft-touch finish metal, implemented as the cornerstone of the aesthetic.

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Credits

Creative direction, don florence and natalia del rivero

art direction and design, natalia del rivero and kinzie sauer

photography, mark laita and erica mc cartney