Beautycounter Cosmetics:
Branding & Packaging
The cosmetics collection was rebranded and repackaged at the same time as the overall Beautycounter portfolio in order to provide a cohesive launch. Additional products were added to the original collection and new navy componentry in matte paper and a satin/soft-touch finish metal, implemented as the cornerstone of the aesthetic.
Credits
Creative direction, don florence and natalia del rivero
art direction and design, natalia del rivero and kinzie sauer
photography, mark laita and erica mc cartney