MegaEffects_A

Avon Mega Effects:

Branding & Packaging

Branding and packaging case study for the relaunch of Avon’s brand Mega Effects. The design remains true to its young, experimental and trendy customer, while it also gives the brand a fresh update fitting to the marketplace and its competition. The contrast of the black and white colour palette and the brush-stroke typography mimics the nature of the unique beauty products the line offers, such as the volumising mascara.

MegaEffects_B
MegaEffects_C
MegaEffects_D

Credits

creative direction, rachel mikolyski

art direction and design, natalia del rivero