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The Laundress Baby Line:

Rebranding & Packaging

Updated the current Laundress branding and typography standards for the baby line and its packaging. The line launched with 3 skus: laundry detergent, fabric conditioner and fabric fresh spray. The illustrations are part of the brand’s core branding and product also featured on the tumble dryer towels.

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Credits

creative direction and design, natalia del rivero

photography, erica mccartney